Online Retail must "Think Local" to boost International Sales
Expansion into the international online retail space offers huge opportunities for businsesses today. It might seem scary to leave your home market behind and go abroad, but the benefits outweigh the...
View ArticleInternational Online Retail: Design and Localization
Business Development and Online Marketing professionals may view new e-commerce markets as very difficult and time consuming. However, if they approach their existing growth strategies in a flexible...
View ArticleInternet Retailers - Footfall and Loyalty in International Online Shopping
If you wish to sell your goods or services online, you need to become an internet retailer. If you wish to sell them abroad, it pays off to invest some time in getting to know who your shoppers are and...
View ArticleOnline Expansion Plans? Do Your Market Research!
Do you retail or export internationally? If you wish to take your company to new markets, you should take a moment to find out whether these markets will not only boost your sales but create a...
View ArticleOnline Retail: Cultural Differences in e-Commerce and e-Retail
As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export...
View ArticleZomato sees Global Expansion through Multilingual Online Strategy
At Kwintessential we love to read about companies that have adopted internationalisation to their own advantage. Here is the story of the Indian company Zomato, a restaurant listing website that has...
View ArticleLanguage Localization Improves Mobile Ad Engagement
As a mobile marketer, you aim for the highest ad engagement you can possibly get. To achieve this, language localization can be of great help.
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